Less is more – sometimes the critical part of our job is to focus on the most important things. This helps communication with others as well giving a chance for understanding the main message.

80-20 – The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. Business-management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population; Pareto developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas, it is a common rule of thumb in business; e.g, ”80% of your sales come from 20% of your clients”. Mathematically, the 80-20 rule is roughly followed by a power law distribution (also known as a Pareto distribution) for a particular set of parameters and many natural phenomena have been shown empirically to exhibit such a distribution.

Simplicity rules – to create something powerful, be prepared and spend time beforehand. Just be prepared. It will pay off.

”I didn’t have time to write a short letter, so I wrote a long one instead.”

Mark Twain

Elevator sales pitch is a speech – or statement that is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.

Slow is fast – to reach more sustainable results, it takes time. The paradox of quarterly results and long term planning. How to manage your board when quarterly review results seem to pre-occupy you the most? One way of getting there is continuous improvement with agile approach based on listening both customers and your team.

”Take your time and reflect – use your brain.”

Jan Johnsson – Senior Development Director Skanska